SEO is a lie, SEO is dead ... blah blah blah. That's trash I have being hearing from some hypocrites for many years now, true Google is clearly telling webmasters to build websites that will focus on the real human visitors and not bots but the truth remains, Google respects search engine traffic more than any other sources (eg. Social media,direct...), disagree? Checkout Google Adsense.
There is this friend of mine who have a website that attracts more than 5million hits per month and yet was banned by Google because he was told that he doesn't have quality traffic, his websites have tons of content and uncountable comments but ranks poorly in search engine due to the CMS he built his website with.
The reason why I called SEO dead campaigners hypocrites is because most of them goes a very long way to ensure SEO even to the point of paying the so called SEO companies.
The reason why Google was advocating 'building website for real humans' and not bots is because people will always visit your website because of content and some newbies who know almost nothing in SEO would have little or no content and yet expects Search engine bots to refer every search keywords to their websites.
I agree with @Nao
though I disagree with SEO IS DEAD EPISODE. As a webmaster, here is how I always plan my new website
1. Pick Domain Name - Simple and Niche related
2.Pick a CMS (or whatever) which MUST be both search engine friendly and user friendly (mobile compatibility is a must!)
3.Focus on content and feedback from the users.
4.Update and Optimize.
Build a website process is just like poultry - Chicken and Egg which comes first situation.
The truth is you must get the chicken (buying, stealing or what ever) which in turns will lay eggs. I may not have money to buy chicken but if I got it somewhere else, must I be judged?