Best font for the logo..?
Nah, I made many tries you know :)
The w being separate from the edge has to be very subtle, in order to keep some balance between the text and the logo behind it. The more detail you add, the less you'll see the logo as 'natural' in the end. I always had this problem with the old logo: it had *one* detail too many (the horizontal line on the 'we'). And it wasn't graphic enough. I started making tests with the wedge logo next to the text, but it was a bit dull. Fine for corporate use, but I'm not that dull myself.
I've made yet another attempt. It's directly in use at the top of this page. Tell me what you think, guys... (I know, the difference is barely noticeable.)
As for the Segoe UI Light logo: well, I wouldn't say it's 70s, to me it's 2010s, it's the kind of font that tends to have a growing success these days. It looks nice, clean and stylish. Microsoft had some flair when they decided to use it on their marketing material for Windows 8 really.
My problems with that logo: (1) you're never sure whether the logo behind is a ship, a paper plane or a wedge, (2) monochromatic. Too much brown. Lacks a complementary color. (3) At small sizes, the 'wedge' text is barely readable.
Right now, I think the current test logo tends to be a solution to all of these.
The w being separate from the edge has to be very subtle, in order to keep some balance between the text and the logo behind it. The more detail you add, the less you'll see the logo as 'natural' in the end. I always had this problem with the old logo: it had *one* detail too many (the horizontal line on the 'we'). And it wasn't graphic enough. I started making tests with the wedge logo next to the text, but it was a bit dull. Fine for corporate use, but I'm not that dull myself.
I've made yet another attempt. It's directly in use at the top of this page. Tell me what you think, guys... (I know, the difference is barely noticeable.)
As for the Segoe UI Light logo: well, I wouldn't say it's 70s, to me it's 2010s, it's the kind of font that tends to have a growing success these days. It looks nice, clean and stylish. Microsoft had some flair when they decided to use it on their marketing material for Windows 8 really.
My problems with that logo: (1) you're never sure whether the logo behind is a ship, a paper plane or a wedge, (2) monochromatic. Too much brown. Lacks a complementary color. (3) At small sizes, the 'wedge' text is barely readable.
Right now, I think the current test logo tends to be a solution to all of these.
<br /><br />cough, cough.
