Poll

Best font for the logo..?

CJ Jackson

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[Archive] Re: Logo Madness
« Reply #480, on September 11th, 2011, 02:08 PM »
Ok, went back to drop shadow, trying different shades of blue.

 wedge.png - 55.31 kB, 471x270, viewed 432 times.

 wedge-black.png - 35.13 kB, 478x276, viewed 329 times.

 wedge-blue.png - 45.45 kB, 478x280, viewed 348 times.


Nao

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[Archive] Re: Logo Madness
« Reply #481, on September 11th, 2011, 02:44 PM »
Pretty good variation :)

CJ Jackson

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[Archive] Re: Logo Madness
« Reply #482, on September 11th, 2011, 03:42 PM »
Quote from Bloc on September 11th, 2011, 02:53 PM
A wedge shape is ok I guess, but it has to be more recognisable, now its just a pyramid(ish) shape. A real wedge is more flat...
Something like this.

 wedge.png - 43.15 kB, 471x256, viewed 370 times.


Cassiel

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[Archive] Re: Logo Madness
« Reply #483, on September 11th, 2011, 07:07 PM »
If you're going to have a more flat shape then it may be worth it to have it "underline" the 'we' part of wedge, Chris. Makes it seem like the project is more of a community-centered effort. ;)

Nao

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[Archive] Re: Logo Madness
« Reply #484, on September 11th, 2011, 08:13 PM »
Quote from Bloc on September 11th, 2011, 02:53 PM
A wedge shape is ok I guess, but it has to be more recognisable, now its just a pyramid(ish) shape.
Well, it's not the function, it's what it inspires you... :P
If you see a pyramid in it, is it bad? No, a pyramid means something grand built to last for millennia. You see a spaceship? That's because Wedge explores strange new webs, to seek out newbies and new communities. You see a wedge? That's your problem :P
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A real wedge is more flat, for starters, and might even has a head, to bang the hammer on lol.
A real wedge isn't exactly very sexy :P
The only way it can 'work' is by using a wedge's shadow to extrude part of the text. But this wasn't very well accepted in this topic, so I gave up on the idea.
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But Nao, what you said about the credo or subtext on that logo, "simple math, really"..its not really against SMF is it? More like "count the features on this software and do the math". IMHO it was perfect - which is why I used it too.
Sure, it's our own personal slogan -- 'simple math'. The 'really' was just put there because we couldn't find an adverb that started in 'F'... :P Still, after all the recent (and not so recent) clashes with the SMF team, I'm not exactly eager to have ANYTHING in Wedge that looks like it's a stab at SMF.

And this allows me to discuss something you mentioned recently. Yes, we're not in touch with them, yes, we have problems with several of its members. But we're not fighting SMF, we're not fighting the SMF community, and we're not fighting the SMF team itself -- we're fighting back for what we received back in the summer of 2010. Anyone who was NOT involved in our issues has no reasons to feel concerned by our issues with the SMF team. I don't know how else to say it...! 'SMF team' is just a convenient term to describe those we had problems with.
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On the name itself..Wedge..wedge against what? I think that is probably more a reference to Simple machines more than anything else. Its a "simple machine" in itself, which signals more than a passing relationship with SMF.
Yes.
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About my logo..maybe the wedged "e" was too much.
I think it was fine. The font wasn't. Don't get me wrong, I love that font -- I wouldn't have built my first logo on it otherwise. But it just doesn't apply to 'wedge' well. Its 'g' is too strong, too weighted, which is probably why you unconsciously trimmed it.
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The g is really just an embellishment though and doesn't really say anything. Use a different font and it migth have a g that goes the other way. In that sense the wedged "e" is the REAL signal - not the g.
Agreed.
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About the fonttype, lol, that was your choice actually, back then at least.
And I stand by my choice... But I simply decided it wasn't as professional as I wanted it to look ;)
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It gives a bit laidback feel to the software, wheres the current font signals a office type of software, very straight and very respectable. Do Wedge want to be respectable? Certainly?
Not even close. Wedge is me and Pete -- it's not a 'business'. But it still doesn't mean it shouldn't be used by businesses and serious websites. What's that saying already..? Do everything seriously but don't take yourself seriously? Something like that...
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Is the current font something that people would not mistake for general text? Umm, I fear it would. I never use plain fonts for logos..well, if I do, I'll add something.
And that little something is what makes the difference.

Okay, so I tried to put CJ's logo online earlier, and it didn't work at all on the brownish background, so I gave up on that, tried other variations, gave up again, then changed the font to a light Helvetica again, and to improve readability I re-inserted it into the wedge shape... I've put it in the header. Doesn't look fantastic, but at least it doesn't distract too much.
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These things are not what you should decide first - that would be the concept. Then you can be technical.
I guess so. But what happens when you can't get the concept to work :)
[Archive] Re: Logo Madness
« Reply #485, on September 11th, 2011, 08:54 PM »
I'd love that.
Get better soon! :)

CJ Jackson

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[Archive] Re: Logo Madness
« Reply #486, on September 11th, 2011, 11:35 PM »
Modified derivative of Arial, I call it Arial Light, not sure if it better or worse, I let you be the judge!

 wedge.png - 46.63 kB, 471x228, viewed 252 times.


Aaron

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[Archive] Re: Logo Madness
« Reply #487, on September 12th, 2011, 12:14 AM »
Quote from Nao on September 11th, 2011, 08:13 PM
Sure, it's our own personal slogan -- 'simple math'. The 'really' was just put there because we couldn't find an adverb that started in 'F'... :P Still, after all the recent (and not so recent) clashes with the SMF team, I'm not exactly eager to have ANYTHING in Wedge that looks like it's a stab at SMF.
'Frankly'? :P

I like CJ's minimalistic logo a few pages back a lot, btw.
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Nao

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[Archive] Re: Logo Madness
« Reply #488, on September 12th, 2011, 07:49 AM »
Eheh.

Arantor

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[Archive] Re: Logo Madness
« Reply #490, on September 13th, 2011, 12:31 AM »
Not so hot on the font, personally, other than that, that's a keeper, IMO.

From my perspective, the font seems too thin and spindly to me, don't know why. I do prefer fatter fonts, personally.
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Nao

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[Archive] Re: Logo Madness
« Reply #491, on September 13th, 2011, 12:40 AM »
The font is the Apple corporate font actually :P

Arantor

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[Archive] Re: Logo Madness
« Reply #492, on September 13th, 2011, 12:45 AM »
*shrug* I like a number of things about Apple, I dislike others. Their choice of corporate font might be admirable generally, but I'm not sure it's suited to logo making :P

Norodo

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[Archive] Re: Logo Madness
« Reply #493, on September 13th, 2011, 12:47 AM »
Their Garamond is pretty kickass.


Nao

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[Archive] Re: Logo Madness
« Reply #494, on September 13th, 2011, 12:50 AM »
The good thing here is that the magic of logo positioning makes it possible to change the font without any impact on the abstract logo ;)

Looking forward to feedback from Bjorn and CJ, too.

Norodo -- I never liked Garamond. Too busy a font for me ;)
Heck, even the Firefox font works better.