Wedge

Lol. Of course a logo should be simple, clean and uncluttered with minimal colors and a standard font. My huge, overbearing 2 minute doodle was a sarcastic attempt to break the tension on what seems to be the tedious chore of creating a logo because so far I have not seen anything that is very impressive, in my opinion.
My real opinion on a Wedge logo would include a remake of the SMF logo. Not only would it piss them off but probably be trademark infringement as well.
Personally I think the wedge symbol itself should not be too overbearing but instead a small part of the logo. It is not really necessary for the wedge symbol to be a large part of the logo background.

 ;)

This. Show them that, not only is Wedge above SMF, but it is above the law. :P

We're not above the law, but we will be ethical and measured in all that we do.

What I am saying is that the wedge symbol does not need to be the majority of the background. You can have a basic logo next to the text. The text does not necessarily need to be overlaying the logo. The logo itself can be something as simple as one of these.
Of course these are just examples. The colors can be anything you want.
 ;)

That's what I was getting at though.  Quite a few 'big business' logos don't really have a 'thing' - it's just a unique font.

Take a look here Most of them have some letter off-colour (Mobile, HBO) or a unique letter (Exxon, Dell, NOS).  Notwithstanding that a lot are custom commissioned fonts....

Those that do have a 'thing' (Walmart, Nike, BMW) it doesn't have to be fancy at all. 

ARG, I have no idea what this is supposed to stand for :P
Other than that, I understand you're suggesting something like #374, which I'm not super-excited about. As I said, 90% of all corporate logos use the same formula: a small symbol, and next to it the company name in a special font.
Thing is, I'm not a big fan of these. Most of the logos I see on the website Adonis mentioned fail to keep me excited. It's very rare to see a symbol that really stands by itself. The Apple and Nike symbols are some of the 'good' examples of this. They're well known, but mostly because it doesn't even say the company name next to it, and they promoted it a lot. There are other examples where a company logo is just its logo in a special font. It works well for Facebook (because of the strong color code, white on blue background, and a modified Klavika font). It doesn't work as well with Samsung for example.
We don't have the marketing power to afford a single symbol with no product/company name on it, so we'd have to go with symbol + name and settle on what most people do...
What I like in the current Wedge logo is that it focuses on the name, rather than the symbol. The symbol is only there to give more life to the name, not to represent it in whatever way.

One of the things I liked in the old header logo, was that the symbol was behind the 'w', slightly offset. It was visible and yet not the center of attention. I like that, but it's hard to reproduce in the new logo. Plus, the 'ship' logo wasn't so hot with most people here.

I don't like the font... I think a hand-writting font would look great.

As I stated, those are just examples. I was not suggesting that you consider using one of them.   :eheh:
A wedge is an object that forces one section into two sections or separates two sections from each other. My point here is that if one wants to use a wedge as a symbol then it should be shown as a wedge and not just a simple, out of skew triangle.
If you ask me I would put the actual wedge image to the side for a wile and try some alternate options to go along with the text. I mean, does the logo object really need to be an actual wedge?

 ;)

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Hahaha, made me laugh.

I really should give this whole logo thing a go, I think...

@DrMalboro> No, handwriting = unreadable. Even the most readable of all (like the official Noisen.com logo) aren't that great IMHO for a 'serious' software package. Well, unless you have anything to suggest.Not really. Well, it is, but Wedge has many meanings. This is just the original one -- its definition as a 'simple machine' after all. But to each their own: just because a wedge is a simple machine doesn't mean our logo has to be a simple machine.
I mean, in my own mind, I think of 'wedge' as an 'orange wedge', i.e. a slice. Anything that has 'the shape of a wedge'. So it's not a 'cale' as we'd say in French, but a 'quartier'. Which, amusingly (err, for me), would translate back into English as 'quarter'. So that's probably why I started calling boards and blogs 'wedges' at some point -- because they're 'quarters' for people.
Of course, being understandable only for bilingual speakers, it wasn't really that funny to begin with.

Still, my point is that I don't want to systematically use a wedge (simple machine) for a logo.
DirtRider had this strange one at some point: http://wedge.org/pub/6271/archive-logo-madness/msg249665/#msg249665
It's not a wedge at all. It still looks simple and nice.
Bloc made, on the page before that one, a logo where the 'w' was the start of a square root (√). Which I really like, because 'wedge' is also a mathematical symbol.

Now, if you look a bit below the page linked above, you'll find my first attempts at a 'symbol'. First, an Earth from which a *slice* was removed.



I liked it, but no feedback.
Then I made a cog.




Again, no feedback.


Then, Bloc posted his original attempt with the wedge/ship: http://wedge.org/pub/6271/archive-logo-madness/msg249975/#msg249975
And it's the first thing that excited Pete.
From then on, we stayed in that direction and I lost interest progressively.
Meh.Again, no :P

It's not about being excited per se - more that, to me, it said what we were about by being more abstract than the original logo ideas. The others were good, but to me they seemed held back by the metaphors contained in them, the whole 'wedge' thing was too obvious, as opposed to something less absolute and more capable of being more things, greater than the sum of its parts if you will.

@Pete> Err... Well, I suppose the logic of it made sense by then. But right now I just hate that green logo :P


Oh, I forgot to say.

I have an 'idea' of a nice little symbol which would both represent Wedge as a simple machine *and* a forum (which SMF never did in its logo, eh.)

A speech bubble, where the tail is directed towards the word 'wedge', and the tail itself is a wedge coming out of the bubble. Or, alternatively, is a wedge going inside the bubble, but it's harder to make it stand as a speech bubble then.

Okay, here are some mockups... (Thank you Google Images :P)

:edit: Fixed the square one.