Ah, you clearly don't read TheDailyWTF, because you'd know the answer straight away ;) :P
There is one simple rule when dealing with data like this and it is in the form of a yes/no question. Do you ever need to do manipulation on it as if it is a number? If the answer to this question is yes, find a suitable numeric column. If the answer to this question is no, make it a string and be done with it.
Just because something takes the form of a number does not inherently mean you should store it as one. Seems to me that you're really recording data from Google Maps that just happens to be in the form of a number, and that you don't need to perform any maths on it (e.g. distance location) in which case the correct type would be a string.
Making it a string has other advantages - you never have a loss of precision. What column size would you have used for example? (Off the top of my head, I seem to recall you'd have to make it DECIMAL(13, 10) - but that's great until Google changes the resolution at which they're tracking)